Special Announcement - New SVTOA logo!

MCipriani · 10-21-2009, 05:23 PM

Official Press Release:

SVTOA Adopts 'New' Club Logo, Address, Attitude

GROSSE POINTE FARMS, MI (October 22, 2009) - The Special Vehicle Team Owners Association (SVTOA), the official enthusiast club for fans of Ford SVT-produced vehicles, has adopted a new logo to coincide with the announcement of a new mailing address and a retooled business direction for the Michigan-based performance car club.

The new SVTOA logo should look quite familiar to followers of the SVT brand. That's because it closely mirrors Ford's own original SVT logo, incorporating the same "winding road" graphic that the niche group eventually replaced with the famed Ford oval.

"By adopting such recognizable elements in our new club logo, we're demonstrating exactly what differentiates the SVTOA from all the other clubs out there, and that is our unique ties to former staffers and engineers of the Ford Special Vehicle Team," explained Marcie Cipriani, SVTOA Business Director.

Ms. Cipriani secured Ford Brand Licensing approval for the new logo after discovering that many SVT vehicle owners associated the club's longstanding checkered flag-themed logo with previous now-defunct iterations of the Ford-founded club, as well as its once-singular focus on road racing and on-track performance driving events.

Just 18 months after securing an exclusive Ford license to operate the SVTOA as an independent, private organization, club directors have now broadened the scope of the SVTOA to include all aspects of the enthusiast hobby - from providing historical information in its critically acclaimed club magazine SVT Enthusiast, to supporting car shows, cruises and now drag racing events, as well as those traditional track outings.

"There are some 200,000 owners of SVT-produced vehicles out there, and we think the SVTOA's new direction, as personified by the new logo, will help us connect to them in a valuable way," said Jayson Demchak, SVTOA Membership Director. "We're in the process of re-chartering our regional chapters who still use previous versions of the SVTOA logo so that we can help them retain the use of these highly recognizable Ford trademarks."

To better serve its growing membership base, the SVTOA has also moved its National Headquarters address to: 18524 Mack Ave., Grosse Pointe Farms, MI 48236 - into offices next door to its previous location, and without the stigma of a "Box" number. The club's website (www.SVTOA.com), email address (membership@SVTOA.com), and Fax phone number (313-885-3124), all stay the same.

"We applaud the SVTOA's efforts to expand its membership appeal to the legions of SVT owners and fans," said John Clor of Ford Racing's Ford Performance Group. "As a charter club promoted on www.FordPerformance.com, we look forward to supporting the SVTOA's work connecting with owners of all the great vehicles that SVT has produced."

Club directors say the new logo, address and attitude are just the first steps in helping the SVTOA grow to international prominence in the enthusiast community. To that end, look for news about the "SVT SuperFest" 2010 National Convention that the SVTOA is planning in conjunction with other SVT-based clubs. For now, expect to see the new SVTOA logo on some cool, new apparel offered at www.SVTOAstore.com, just in time for Christmas!

# # #

About the Special Vehicle Team Owners Association: The SVTOA is an independent, Michigan-based enthusiast organization that is dedicated to the enjoyment, care and history of all SVT-engineered vehicles produced by Ford Motor Company, including the SVT Mustang Cobra and GT500, the SVT F-150 Lightning and Raptor, the SVT Contour, SVT Focus and Ford GT supercar. Membership in the SVTOA is open to anyone with a passion for performance Ford; ownership of an SVT is not required. For info see: www.svtoa.com

MCipriani · 10-21-2009, 05:27 PM

We hope that most of you will understand the need and significance of the new SVTOA club logo as outlined in our media release. You should know that we're adopting it to illustrate how we at SVTOA National are connected to the people who made up the original SVT marketing and engineering staffs, and how your SVTOA membership directly connects YOU with those same SVT experts. We've discovered that the previous "checkered-flag" logo was too closely associated with the previous Ford-run and Shelby-club efforts, so it was long past time that we establish our club's true identity for the future. Many SVT owners we met this summer said they recognized the old logo as the one for the "SVT club that went out of business!" ... AND THAT'S NOT US!"

In fact, we're busy growing our SVTOA membership base though our ongoing re-certification efforts for all of our regional SVTOA chapters and clubs operating under the SVTOA name or logos. We hold the EXCLUSIVE Ford license for all SVTOA trademarks, and want to help every SVTOA Chapter retain Ford's permission to use any version of the SVTOA logo, as long as it conforms to Ford Motor Company standards.

By making sure that all satellite clubs who use the SVTOA name and trademarks have members who also hold membership in the SVTOA national club, we can help protect the proper use of the "SVT" and "SVTOA" registered trademarks owned by Ford. (Sorry, but those chapters who choose NOT to re-charter with the SVTOA by November 1, 2009, will fall outside of our protection and will no longer be able to use the SVTOA name, logo or trademarks.)

Also, FYI: On our SVTOA National Headquarters address change, you can continue to use our old "18530 Mack, Box 352" mailing address for all of your club correspondence through the end of the year, when we'll move to 18524 Mack Ave. You'll see evidence of our "new attitude" in the upcoming issue of SVT Enthusiast, which we're putting together as we speak ... And for now, you'll see BOTH SVTOA logos in use by the club and the certified Regional Chapters - so don't peel off your SVTOA window cling for a while!

The good news is that, along with this new logo will come some new, really cool SVTOA apparel, which will be available soon from our www.SVTOAstore.com. As an additional bonus for SVTOA regional chapters, we are offering custom chapter apparel with the NEW SVTOA logo along your chapter's name!

This offer is available only to official SVTOA chapters who have already contacted SVTOA Membership Director Jayson Demchak at membership@svtoa.com and and completed the affiliate chapter requirements. For information on how to order local chapter shirts, please contact SVTOA Business Director Marcie Cipriani at m@t5design.com.

GapBoyPCS · 11-18-2009, 06:37 PM

Chapters: Please make sure you get on board with re-chartering, slapping on the new logo and ordering your local chapter t-shirts

10-21-2009, 05:23 PM	#1
MCipriani SVTOA National Director Join Date: May 2007 Posts: 191	Special Announcement - New SVTOA logo! Official Press Release: SVTOA Adopts 'New' Club Logo, Address, Attitude GROSSE POINTE FARMS, MI (October 22, 2009) - The Special Vehicle Team Owners Association (SVTOA), the official enthusiast club for fans of Ford SVT-produced vehicles, has adopted a new logo to coincide with the announcement of a new mailing address and a retooled business direction for the Michigan-based performance car club. The new SVTOA logo should look quite familiar to followers of the SVT brand. That's because it closely mirrors Ford's own original SVT logo, incorporating the same "winding road" graphic that the niche group eventually replaced with the famed Ford oval. "By adopting such recognizable elements in our new club logo, we're demonstrating exactly what differentiates the SVTOA from all the other clubs out there, and that is our unique ties to former staffers and engineers of the Ford Special Vehicle Team," explained Marcie Cipriani, SVTOA Business Director. Ms. Cipriani secured Ford Brand Licensing approval for the new logo after discovering that many SVT vehicle owners associated the club's longstanding checkered flag-themed logo with previous now-defunct iterations of the Ford-founded club, as well as its once-singular focus on road racing and on-track performance driving events. Just 18 months after securing an exclusive Ford license to operate the SVTOA as an independent, private organization, club directors have now broadened the scope of the SVTOA to include all aspects of the enthusiast hobby - from providing historical information in its critically acclaimed club magazine SVT Enthusiast, to supporting car shows, cruises and now drag racing events, as well as those traditional track outings. "There are some 200,000 owners of SVT-produced vehicles out there, and we think the SVTOA's new direction, as personified by the new logo, will help us connect to them in a valuable way," said Jayson Demchak, SVTOA Membership Director. "We're in the process of re-chartering our regional chapters who still use previous versions of the SVTOA logo so that we can help them retain the use of these highly recognizable Ford trademarks." To better serve its growing membership base, the SVTOA has also moved its National Headquarters address to: 18524 Mack Ave., Grosse Pointe Farms, MI 48236 - into offices next door to its previous location, and without the stigma of a "Box" number. The club's website (www.SVTOA.com), email address (membership@SVTOA.com), and Fax phone number (313-885-3124), all stay the same. "We applaud the SVTOA's efforts to expand its membership appeal to the legions of SVT owners and fans," said John Clor of Ford Racing's Ford Performance Group. "As a charter club promoted on www.FordPerformance.com, we look forward to supporting the SVTOA's work connecting with owners of all the great vehicles that SVT has produced." Club directors say the new logo, address and attitude are just the first steps in helping the SVTOA grow to international prominence in the enthusiast community. To that end, look for news about the "SVT SuperFest" 2010 National Convention that the SVTOA is planning in conjunction with other SVT-based clubs. For now, expect to see the new SVTOA logo on some cool, new apparel offered at www.SVTOAstore.com, just in time for Christmas! # # # About the Special Vehicle Team Owners Association: The SVTOA is an independent, Michigan-based enthusiast organization that is dedicated to the enjoyment, care and history of all SVT-engineered vehicles produced by Ford Motor Company, including the SVT Mustang Cobra and GT500, the SVT F-150 Lightning and Raptor, the SVT Contour, SVT Focus and Ford GT supercar. Membership in the SVTOA is open to anyone with a passion for performance Ford; ownership of an SVT is not required. For info see: www.svtoa.com

11-18-2009, 06:37 PM	#3
GapBoyPCS Clutchless EH! Join Date: Oct 2002 Location: Waterloo, ON, Canada Posts: 1,330	Chapters: Please make sure you get on board with re-chartering, slapping on the new logo and ordering your local chapter t-shirts __________________ Richard Lee \| GapBoyPCS 2002 Focus ZTS...the SVTWannabe Member Recruitment & Media Coordinator - SVTOA-Toronto OFOC \| Ontario Focus Owners Club

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10-21-2009, 05:27 PM	#2
MCipriani SVTOA National Director Join Date: May 2007 Posts: 191	We hope that most of you will understand the need and significance of the new SVTOA club logo as outlined in our media release. You should know that we're adopting it to illustrate how we at SVTOA National are connected to the people who made up the original SVT marketing and engineering staffs, and how your SVTOA membership directly connects YOU with those same SVT experts. We've discovered that the previous "checkered-flag" logo was too closely associated with the previous Ford-run and Shelby-club efforts, so it was long past time that we establish our club's true identity for the future. Many SVT owners we met this summer said they recognized the old logo as the one for the "SVT club that went out of business!" ... AND THAT'S NOT US!" In fact, we're busy growing our SVTOA membership base though our ongoing re-certification efforts for all of our regional SVTOA chapters and clubs operating under the SVTOA name or logos. We hold the EXCLUSIVE Ford license for all SVTOA trademarks, and want to help every SVTOA Chapter retain Ford's permission to use any version of the SVTOA logo, as long as it conforms to Ford Motor Company standards. By making sure that all satellite clubs who use the SVTOA name and trademarks have members who also hold membership in the SVTOA national club, we can help protect the proper use of the "SVT" and "SVTOA" registered trademarks owned by Ford. (Sorry, but those chapters who choose NOT to re-charter with the SVTOA by November 1, 2009, will fall outside of our protection and will no longer be able to use the SVTOA name, logo or trademarks.) Also, FYI: On our SVTOA National Headquarters address change, you can continue to use our old "18530 Mack, Box 352" mailing address for all of your club correspondence through the end of the year, when we'll move to 18524 Mack Ave. You'll see evidence of our "new attitude" in the upcoming issue of SVT Enthusiast, which we're putting together as we speak ... And for now, you'll see BOTH SVTOA logos in use by the club and the certified Regional Chapters - so don't peel off your SVTOA window cling for a while! The good news is that, along with this new logo will come some new, really cool SVTOA apparel, which will be available soon from our www.SVTOAstore.com. As an additional bonus for SVTOA regional chapters, we are offering custom chapter apparel with the NEW SVTOA logo along your chapter's name! This offer is available only to official SVTOA chapters who have already contacted SVTOA Membership Director Jayson Demchak at membership@svtoa.com and and completed the affiliate chapter requirements. For information on how to order local chapter shirts, please contact SVTOA Business Director Marcie Cipriani at m@t5design.com.