Dealers still charging Mark Up Prices!!

[waltman98]

Just had my 03 Cobra 30K mile service done today, while waiting I checked a couple of Shelbys GT 500 they had in the show room, a black convertible and a coupe red torch w/white stripes, both of them had a $15,000.00 mark up next to the sticker price. Is this the case in all dealers? Do yo guys know any dealer NOT asking for mark ups?? I was tempted to do some kind of trade but not at that asking price.

[golden_eye]

I think it depends on where you go. I've heard of places with little or no markup and other places trying to sell them for close to $80,000!

[TBSVTOA]

I hope soon Ford and SVT will get more of these out there and the price to drop soon as they said at the SVTOA convention.

I want SVT to build us a non shelby Cobra...! and a new SVT Lightning. I would luv for SVT to make a LX version of the cobra and call it the SVT Cobra LX.

Big motor , lighter weight, with no frills - just a bad ass stang that does not cost a ton and does not weigh a ton. -

[armored knight]

The dealers are not going to reduce the price because there wont be a mass amount of the cars built and they know they will still sell at the marked up price, i paid 10k over sticker and was happy because the came down from 70k

[vger]

There is a dealer by me that has 2 G.T 500s a white vert and a blue coup, they have had them for over 8 months now and will not lower the markup for a sale (priced $20,000 + over). :eek: The owner will sit on them for years if needed to sell them like the 2000 R he still has for 80k. :hbomb: What a gouging idiot.


Quote by TBSVTOA I want SVT to build us a non shelby Cobra...!

Remember the G.T. 500 is not a Cobra, just a shelby gt 500.

[hopkie]

Look on Ebay Motors - you will see many Buy it Now prices at $10k over list and you can now get coupes and droptops at 5-7.5k over. I just paid 5k over for an 07 droptop still in the plastic. Prices are coming down - there are quite a few 07's out there and no dealer wants one sitting beside an 08

[Mgrad92]

I I want SVT to build us a non shelby Cobra...! and a new SVT Lightning. I would luv for SVT to make a LX version of the cobra and call it the SVT Cobra LX.

Big motor , lighter weight, with no frills - just a bad ass stang that does not cost a ton and does not weigh a ton. -

AMEN, Brother! The one glaring problem with the new Shelby is the weight. I think your SVT COBRA LX is a great idea. I thought they could call it the "SVT Cobra R" to establish a kinship with it's predicessor, but they can call it whatever they want as long as they make it. :D

[dsublett]

Bought an 07 Shelby GT 500 coupe a month ago with the 54R red stripe option. Listed 20K above MSRP. With some dealing, was able to purchase vehicle for 6K over MSRP. Be patient and shop - prices are coming down.

[TBSVTOA]

Starting to see the ADm some down. Seen a few go for 2k-4k over and even see a few now at MSRP. the 98 are in the street now so we will see.

[vger]

There is a dealer by me that has 2 G.T 500s a white vert and a blue coup, they have had them for over 8 months now and will not lower the markup for a sale (priced $20,000 + over). :eek:

He still has both and they are still marked way up...
He must like sitting on his inventory.

[waltman98]

.... Be patient and shop - prices are coming down.

Not yet. My local stealer is stilll charging $15K mark-up. They already sold the red torch at THEIR asking price, now they have only the black convertible (no stripes) available. As long as there are suckers who pay what they want, prices will not go down. (sigh)

[Mgrad92]

I am ALL for the free market. If dealers want to mark up their stock, I say let them! If they think they can make a profit at the expense of their customers, then they should try.

HOWEVER, I think everyone should know exactly which dealerships are charging the markups. A business that takes advantage of their customers will eventually run into trouble. And an informed customer is not going to be taken advantage of.

So, I say, if you have a good dealership experience, then you should say so on these forums. Mention the dealership by name and give them the credit they diserve. And if you have a bad experience, do the same so that the dealership can be avoided.

Information is the name of the game. Let the consumer make the decision based on ALL avaliable information.

[marcobra]

... A business that takes advantage of their customers will eventually run into trouble. And an informed customer is not going to be taken advantage of.

I respectfully ask how does a dealer take advantage of a conscious customer who is all too willing to pay the extra cost? The people who pay the extra cost (probably an adult with money and good credit) certainly are not "suckers" as stated in an earlier post. I would call them affluent.

The factory gives Manufacturer Suggested Retail Price (MSRP) to the retailer (the dealer) and the dealer sets the pricing from there. The dealer is out to make money -- like the rest of America -- and if people pay, what is wrong with that?

[Mgrad92]

I respectfully ask how does a dealer take advantage of a conscious customer who is all too willing to pay the extra cost? The people who pay the extra cost (probably an adult with money and good credit) certainly are not "suckers" as stated in an earlier post. I would call them affluent.

Marcobra- You're right. If a consumer is properly informed, then he is not beign taken advantage of. In this case, it's more accurate to say the dealer is taking advantage of the situation, not the customer.

[anvrsy red vertble]

On 12-10-07, I paid 1K over MSRP for an '08 Grabber Orange coup that I ordered with hids, premium trim package, ambient lighting and top/side stripes delete. Sent my deposit to Shelby American for a 725hp. Super Snake package that I'm awaiting paperwork back for my Shelby Vin # any day now. Deals can be had if you have the patience/connections/negotiating skills!! DON'T GIVE UP.

[Greg@SVTOA]

The Shelby GT's are sitting unsold. I looked at one (just out of curiosity, nothing more) back in summer and they had a ridiculous $5000 dealer markup. Yesterday the dealer advertised 0% Ford Credit Financing, and "invoice" pricing.

Still not interested... :D

[bhartman]

I'm working out in Portland, OR and saw newspaper ads for MSRP. :eek: The ad made it sound like a big deal that they were selling GT500s for MSRP. :wtf:

[NeilBerry]

I ordered my 2001 SVT Cobra at MSRP $$

MSRP for the GT500 is a decent deal. I think a baseline Vette costs more.

[bhartman]

A friend of mine ordered a GT500 KR, with the 725 HP Option for only $73K. Plus he gets to keep all of the standard GT500 parts Shelby replaces. :spinem:

[hans]

A friend of mine ordered a GT500 KR, with the 725 HP Option for only $73K. Plus he gets to keep all of the standard GT500 parts Shelby replaces. :spinem:

they still don't have the price out on the KR it is projected to be MSRP around $80,000 your friend got a below price deal, I hope he has it in writing with a paided deposit. You sure it is not the Super snake? I think you need to check your facts. KR HP are 540 factory.

[Dellcobra]

A friend of mine ordered a GT500 KR, with the 725 HP Option for only $73K. Plus he gets to keep all of the standard GT500 parts Shelby replaces. :spinem:

He did not get a KR, he got a Super Snake more than likely. That is where Shelby takes the GT500 and does some work on the car to give it more horsepower.

I would not think anyone would take a KR and change it alot, since that would make it go down in collector value.

[fivepointfour]

Remember the G.T. 500 is not a Cobra, just a shelby gt 500.
It was originally to be called the Ford Shelby Cobra GT500. Cobra was dropped as this was too many names.

For all intents and purpose, they are Cobras.

[marcobra]

For all intents and purpose, they are Cobras.
For all intents and purposes, you are wrong.

[Dellcobra]

For all intents and purposes, you are wrong.

This one argument that will go down in history as no real way to win. Are they Cobras or just GT500s. How do you determine it.

If you go by who designed and built the car, then I would have to say the GT500 is a Cobra, like the rest of our SVT Cobras since 1993. If you go by the marketing guys, the are Shelby GT500s.

It does not make a real big difference.

Now the KR is a different story. They leave Ford and got Shelby for final parts. This is the same with the Shelby GTs.

Dell

(No Doubt 96 Lazer Red, Cobra Coupe)

[marcobra]

This one argument that will go down in history as no real way to win. Are they Cobras or just GT500s. How do you determine it.

I would determine it by the car's official name as determined by Ford Motor Company. The car is a Shelby GT500, just like the Shelby GT500s in the 60s. The only Shelby Cobra that I'm aware of is the Shelby AC cobra built from 1962 to 1967.

[fivepointfour]

For all intents and purposes, you are wrong.
It is an SVT born Mustang made in the same blood line of the Cobras. Which is why I wrote "for all intents and purpose". Is it not intended as the Cobra was intended? To be the fastest Mustang that Ford AND SVT made. To be an every day driver that you could easily take to the track on the weekend? That you could make simple mods and turn it into a competitor at either drag racing or open track?

For marketing purposes, Ford threw the SHELBY on the back of the car. It obviously worked. Because it carried so many names, they dropped the Cobra from the official name. Many of the Ford parts and publications still list it as the Cobra. Check the FRPP catalog.

But, at the end of the day, it is a Cobra. That may be "wrong" in your opinion. But, you can't deny that its intent is the same as the Cobra.

I get the impression you and the guy I originally quoted are GT500 haters. Why? What is wrong with car? It is Ford that changed SVT and the marketing of the car. They may very well be the last true SVT vehicle. We should cherish it.

[fivepointfour]

From page 7 of the 2007 FRPP catalog:

SVT COBRA
2007 SVT MUSTANG
COBRA WHEEL
M-1007-S1895* ➀
• Fits 2005-07 Mustang GT
• 5-lug, 4.50" bolt circle
• 7.125" backspacing
• 18" x 9.5" wide
• Includes SVT center cap
• Same as production
2007 Mustang GT500

2007 SVT MUSTANG COBRA
MESH GRILLES
M-8200-C
• Fits 2007 Mustang GT500 only, will not fit Mustang GT
• Four-piece replacement mesh grilles, includes upper,
lower and the two in hood grilles
• Improves airflow to radiator
• Stainless steel construction
• Reduces depth of the
stock Cobra grilles
• Installer may want to paint
various body brackets
that show through the
open mesh design
• Instructions included

2007 SVT MUSTANG COBRA
HIGH LIFT CAM SET
M-6550-GT*
• Original equipment camshafts for the Ford GT supercar
• Direct retrofit to the 2007 Mustang GT500
• Increases lift from the stock 10mm to 11.8mm
on both intake and exhaust
• Compatible with production springs,
followers and lash adjusters
• May require calibration to achieve
optimized performance

FORD RACING MUSTANG
COBRA WHEEL
M-1007-S1895B* ➀
• Fits 2005-07 Mustang GT
and Mustang GT500
• 5-lug, 4.50" bolt circle
• 7.125" backspacing
• 18" x 9.5" wide
• Includes SVT center cap
• Same as production
2007 Mustang GT500
wheel except wheel
openings are gloss black

2007 SVT MUSTANG COBRA
HANDLING PACK
M-2007-SVT3
• Like the Handling Pack for the Mustang GT, our new Handling Pack
for the Mustang GT500 is designed to lower the vehicle and increase
handling capability, helping to turn your Cobra into a snake in the grass
• Fits 2007 Mustang GT500
• Kit includes:
Dampers M-18000-C
Lowering Springs M-5300-L
Sway Bars M-5490-A
• All components are designed
to work together as a package
• Lowers car approximately 1-1/4"
• Dampers are adjustable and developed with Multimatic Motorsports
(the same company that makes dampers for the FR500C race car)

[marcobra]

I get the impression you and the guy I originally quoted are GT500 haters. Why?
I'm sorry, but I get the impression your argument is based more on emotion and what you like to think than on fact. Your assumptions and assertions are not supported by excerpts from the FRPP catalog, which is nothing more than misinformation (2007 SVT MUSTANG COBRA). Please find an excerpt that is official and then I will stand corrected.

I'm curious to know, where did you infer from any of my statements "hate" for GT500s? Could you please point to it. I'm curious to know how you developed such an impression.

By the way, I am a previous owner of a GT500, which brought me much joy and goodwill in many years of my life. :)

[fivepointfour]

First off, my point is that the car is a great car that it is the same type of car as a Cobra as in the way it is designed and intended to be used.

Secondly, I didn't intend to get into a pissing match with a fellow SVT enthusiast. I have been since SVT started. I love them all. This car is SVT all the way. I was just surprised by your post. It seemed like an attack on me and my car.

Maybe I mis-interpreted your intent. If so, I apologize. I took it more as "GT500s don't deserve to be called a Cobra"

Assumng you meant strictly in nomenclature, then My Bad. Because the official name is not Cobra. They were going to include the name and dropped it prior to release. But, as the FRPP catalog shows, even Ford Racing (which as we know is aligned with SVT under the restructure) considers it a Cobra.

Well, anyway, I was just sticking up for what I think is a wonderful car. I hope you would understand that. I mean no harm.

:beer:

edit: I realize it is not "official" either, but, our own SVT Enthusiast 2007 Vol. 1, Issue 1 has an article about this exact topic.

In the Cobra Pit Section, paragraph 7, line 1 reads "So it is clear that the 2007-08 Shelby GT500 IS an SVT Mustang Cobra."

[marcobra]

"So it is clear that the 2007-08 Shelby GT500 IS an SVT Mustang Cobra."
The Cobra Pit section is making a metaphor, which aptly illustrates your point and I understand that.

I can also understand your surprise at my first reply, I would have been surprised too; it could have been worded more politely. Thanks for understanding. No harm intended. :beer:

[fivepointfour]

The Cobra Pit section is making a metaphor, which aptly illustrates your point and I understand that.

I can also understand your surprise at my first reply, I would have been surprised too; it could have been worded more politely. Thanks for understanding. No harm intended. :beer:
Cool.

If you haven't had a chance to check one out, you should. I feel they represent SVT well.

I joined SVTOA in hopes of getting involved in track events. I plan to do that this season. Maybe I'll have a chance to meet up with you and show you my GT500 if you have not had the chance yet.

Kevin

[fivepointfour]

Darn double post.

[marcobra]

Cool.

If you haven't had a chance to check one out, you should. I feel they represent SVT well.

I joined SVTOA in hopes of getting involved in track events. I plan to do that this season. Maybe I'll have a chance to meet up with you and show you my GT500 if you have not had the chance yet.

Kevin

Kevin,

I probably will not be at any track events, those days are over for me. My "red car," as I call it, basically sits in the garage, as it is a recreational vehicle only. I don't race it. Driving it, however, takes me back to my younger years when I was cruising up and down the California coast in my GT500 during my military tour; after I was discharged I drove the car from San Diego to my home state Ohio. It was like Zen on wheels driving all that horsepower and style through desert, mountains, and plains.

I have seen three new GT500s. They are nice cars but priced too high for me to own. I am happy with my red car -- it is more than I can handle.

[fivepointfour]

Kevin,

I probably will not be at any track events, those days are over for me. My "red car," as I call it, basically sits in the garage, as it is a recreational vehicle only. I don't race it. Driving it, however, takes me back to my younger years when I was cruising up and down the California coast in my GT500 during my military tour; after I was discharged I drove the car from San Diego to my home state Ohio. It was like Zen on wheels driving all that horsepower and style through desert, mountains, and plains.

I have seen three new GT500s. They are nice cars but priced too high for me to own. I am happy with my red car -- it is more than I can handle.I don't want to beat mine by any means. I just want to be able to drive it faster than I should be on public streets. I really want to experience what my car is capable of and I am just not comfortable testing that on the street. For me, it will likely be a once in a while thing. Who knows, I may just fall in love with it and become a track junkie. The price is finally coming down on them. I got mine at MSRP in August. Many others are reporting MSRP deals. MSRP is still a good jump from the price of the Terms, but, at least the ridiculous markups are disappearing.

Enjoy that red car, I'm sure it is a beauty.

[bhartman]

they still don't have the price out on the KR it is projected to be MSRP around $80,000 your friend got a below price deal, I hope he has it in writing with a paided deposit. You sure it is not the Super snake? I think you need to check your facts. KR HP are 540 factory.

You're right. It is a Super Snake. My mistake. Anyway... It's still a good deal. :)

[waltman98]

Checked again today, and sure enough they are still going at it, even with current fuel prices, and even though there are plenty of Shelbys GT500 in stock, they are still asking mark ups. A dealer asks $30K mark-up for a GT500KR, for a total of $105K and between $5K to $10K for the "regular" GT500. I told him I found a dealer asking "only" $3k of mark up for a "regular" one, he inmediately jumped and said he would give it to me at that price :hehe:

[todster72]

checked around on ebay today, even found one with a buy it now price $1000 UNDER sticker. It has a $588.50 doc fee but even with that it is still UNDER sticker.

Ford has confirmed that they will produce a 2009 SHELBY GT500 further diminishing the collectability of what was touted two years ago as a VERY LIMITED EDITION vehicle. Guess that determination is yet to be seen. I wonder what these things will be worth on 20-30 years?

I bet we will see $1000 over invoice deals on 2009's excluding KR's of course. Time will tell.

Todster

[todster72]

Just found another one on ebay $2000 UNDER sticker brand new 08 with 10 miles. It is white with black stripes. The one I mentioned in my previous post is no longer listed. Good luck.

Todster

[rkwahl98]

Bought a 2008 black conv GT500 5-5-08 for sticker. Dealer had 4 conv's -- 2 black, one red, one vapor -- all stripe delete. We liked the black w/no stripes, had a stealth look like our '98 had -- our neighbors didn't realize we had a new one! Any way, dealer had only the vapor one left last I knew. They are out there, keep looking! Spitzer Ford in Akron, OH, area has many for 2-3k over list and will deal!

[rkwahl98]

Salesmen in the Detroit area are telling me the KR will be displayed for $150k -- ridiculous!!

[keilhauer]

I have a couple 08 remaining and will deal (under MSRP) to move them. PM me for details if interested.

[vger]

I get the impression you and the guy I originally quoted are GT500 haters.

Not a hater, I went by what the title says.

This did happen to me at a dealership. I had a salesmen say "come over here and take a look at the new cobra". Then the sales manager comes running out and corrects him, "you can't advertise something we don't have, you know what kind of trouble we can get into for false advertising".

[keilhauer]

Ford Canada has just announced this morning a $3,500 Dealer Cash incentive on all remaining 2008 Shelby GT500. Take it however you may. I know there are many of you out there who are going to say "it serves Ford right!" and all that stuff. You are entitled to your opinion.

However, if you have been waiting for something special to come along - this is the time to take advantage of the offer, in conjunction with what I have already offered earlier in this post. Pass the word along to Canadians who are interested. I'll do what I can to help out.

PM me for details.

[royster]

Saw 2009 Coup Black w/Vapor Stripes in Grand Rapids, Mi dealer wanting $15,000 ADM. They have one 2008 Coup Red w/white stripes for $7,000 ADM. The 2007 Black Vert was for MSRP. Don't look like they will move them at that price unless an unknowing buyer with lots of money wanders in.

[blackcobra03]

bought mine at bartow ford in florida for sticker, played golf with guy in sebring fl. will sell for sticker, money is tight they need to sell cars

[0069]

Signed Papers This Week On Torch Red With White Stripes In Pa. For Sticker !

[waltman98]

If you have read my other thread 2009 GT500 red tape, you know I traded in my "old" 03 cobra :frn: for a 2009 GT500 white with the red tape package. And yes I did pay a mark-up :upst:, I fought for it though, brought it down from $30,000 (no typo), to $10,000, to $5,000 and finally to $2,000 and got away with a great trade-in value. I think the guy was kicking himself for doing so, lol. But later I found out from the sales man that they already had a buyer for my old cobra. Anyway, it's a great car and I am amazed of the tremendous overall improvement over the old Cobra body/design. Good job Ford. :tmb:

[DCOBRA]

I have an '03 Cobra 10th Anniv. Conv. with 48K miles and my local dlr only offered me 19,900 on a trade for a new 427R conv. They wanted 42,995 for the 427R. Seemed like a good price for the 427R but also seemed like a screw on the trade in on my car. It's in awesome shape. I was in St. Louis this week and saw a dlr with new Shelbys for 16 over sticker. They said they'd sell them for 2500 over sticker. Kind of chuckled to myself, never have paid over sticker for any new vehicle and never will. Sticker is high enough even for a car like the GT500's, IMHO.

[gtorebldr]

It would be a good idea to post the dealer names that don't mark the car over sticker and for the people to stop paying over what the factory wants. I have a 93 cobra and they tried back then to get more than sticker, but I got it for sticker when they knew I wouldn't pay more. :)

[jjsaintla]

if you shop and look you can get gt500's for $40,000. that is if you do not mind a few thousand miles on it when the "new" wore off to some impatient soul.

I have 2 an '07 white/blue an '08 red/white

paid $5k over on the white and sticker on red.

waiting for paperwork on red to be supersnaked

[keilhauer]

It would be a good idea to post the dealer names that don't mark the car over sticker and for the people to stop paying over what the factory wants. I have a 93 cobra and they tried back then to get more than sticker, but I got it for sticker when they knew I wouldn't pay more. :)

I will sell under MSRP on remaining 2008 - 2 red coupe, 1 black coupe - in Canada, so sorry no U.S. Donway Ford Lincoln SVT in Toronto.

[renegade3]

Look out for O'Meara Ford in Denver, CO! They have their cars marked up 20K over MSRP. I was there this weekend looking at one and thinking of trading my 2004 Cobra w/ 20K. Not only did they tell me I couldn't drive the car, but asked me to stop sitting in it because "it's a rare car". My wife and I promptly left. The sad part was how they treated us, if the car wasn't marked up so high we would have left with one...ohh well!

[vger]

Milnie Ford in Chesterfield MI.
You pay markup or you don't buy.
When my wife and I were looking for an 03 Cobra they would not even start the car or let us hold the key. She walked away and said "I'm going to help another customer and when you want to buy call me back to do the paperwork.
We went to the next dealer test drove one and bought it.

[williamson_l]

2009 Ford Mustang 2dr Cpe Shelby GT500 Vista Blue Metallic C90063 $47,045.00
Palm Coast Ford FL

[redfire6018]

Ford is selling GT500 @ sticker and Chevy is Selling 78k ZO6 @ 72k, looks like GM's hurting more than Ford right now, but there all hurting! I'll keep what i got and be happy:spinem:

[mark9534]

Supply and Demand my friend, no other way to put it. I was fortunate just over 3K mark-up on an 08 500. So I'm big on putting more out there to lower the price. It took me a long time to convince myself it was worth it, but I'm glad I did. Look what happen to the housing market to many prices took a nose dive.

[me32]

i must have got real real lucky then cause i paid about 2500 under MSRP on a new 08 GT500

[01COBRA2668]

Huntersville Ford in Huntersville, NC has them for 3K over but the GSM said that they would go for MSRP if I really wanted to make a deal while I was working on buying a FLEX for my wife. When they came out in 07', dealers were getting nearly 100K!!! GT's were going for well over 200K when they came out. As stated before, supply and demand controls the market. Unfortunately, Ford has not limited the production for the GT 500's like thay have with COBRA's in the past. 5000+ runs on COBRA's and nearly 10,000 on the GT 500's. Dealers will always try to get as much as they can. Their not trying to rip you off but if the market says, then that is what they follow. Kind of like trade in values, they go up and down.

[keilhauer]

I have to disagree with the numbers on production. Look at the SVTOA calendar. Starting in 1996, when the market was opened up to Canada, Cobra production was 10,006, 10,049, 8,654, 8,095, 7,251, 13, 476 (in 2003) and 5,664 in a shortened 2004 model year. 2007 Shelby production was 10, 791. It will be curious to see what the final tally is for 2008.

[01COBRA2668]

Sorry, I was counting the production numbers that related to coupes. Except for the 94-95 models which were in the 500+ range.

[canadasvt]

These are available on A Plan. Why would anyone pay over list?

[keilhauer]

New incentives on 2008 Shelby has $7,500 Delivery Allowance, plus we will discount on top of this. As for 2009 Shelby, there is a $6,000 Delivery Allowance, plus our discount. Donway Ford SVT Toronto, Canada

[08shelby]

Seriously, no markup where I bought mine in NJ. The 10K markup was adjacent to the MSRP, but there was no way I was paying for that and would have been the deal breaker. Take a look around your local Ford stores, there were six GT 500's at my dealership, different colors, options, and the only person interested in buying one was me. Take a look over at Dodge and how many Challengers are still sitting there? Two Dodge dealerships near me and both have at least six in and around the showroom, plus who knows how many in the back. So, please do not pay over sticker for one like the people did last year and the year before. It's your ballgame. I walked out three times on my deal and I got the markup wiped, ESP added and something else I wanted and 2K under sticker to boot. Trust me, before you sign anything just get up and start walking and they will definitely follow you. Also, as many times as you walk they will follow, but to get your final price and options, get into the car you came in and the manager will be there bringing you back in to see what you want from the deal. It has worked every time so far with me when I bought all my cars. Worked when I bought my 2000 Durango, 05 GT, my 06 Saleen and the new 08 Shelby. Show them no mercy and you will prevail EVERY TIME! Best of Luck!